When traffic lands on your website it is important to make them feel comfortable, and connected so you can convert them from visitor to a lead.  The major purpose of the website is to attract prospective customers. An integrated, user friendly and functional website acts as the first marketing tool with high lead generation and conversion rate to increase sales and bottom line.  A website with a high conversion rate helps in building customers and creating opportunities for the business to grow and be successful. You can’t entice today’s customers with yesterday’s website design and marketing methods and still be in business tomorrow.